If there is one product that every blonde needs, it’s purple shampoo! Blond hair needs to be treated with care (especially if you’ve recently lightened your curls) and can sometimes look dull or even yellow and coppery. Read our article to find out why purple shampoo is so great and why it is a great addition to your hair care!

How does purple shampoo work?

To understand exactly how purple shampoo works, you need to delve a little into the theory. On the color wheel, purple is the opposite of yellow, being exactly opposite it. Essentially, the purple pigment acts as a tint that helps eliminate warm and coppery undertones and add a cool, ashy color to your blonde.

How often should purple shampoo be used?

How often purple shampoo is used depends on your hair type and shade of blonde, so we recommend first determining the degree of lightening and the type of your curls.

Our Violet Crush Purple Shampoo is suitable for daily use and care for blonde hair. It helps to maintain the desired cool shade after coloring in the salon, and thanks to the delicate influence of purple pigments, it can be used with every hair wash.

Violet Crush Intense Violet Anti-Yellow Blond Shampoo with purple and blue pigments that instantly subdue stubborn brassy tones, giving hair the coolest possible color in just one use, is a new treatment designed specifically for bleached blondes. Use the shampoo once a week to instantly get rid of unwanted «warmth» in the color, or more often for the coldest tone in your hair.

Lightening your hair can cause damage and dryness to your hair. John Frieda’s Violet Crush Conditioner repairs and hydrates blonde hair for a radiant look. It’s the perfect nourishment and hydration for your hair without sacrificing color!

Is purple shampoo only good for blonde hair?

You can use purple shampoo on highlights of blonde or light brown hair if you find unwanted coppery and warm undertones appearing in your coloring. Purple shampoo will help give your hair a cooler tone.

How to use purple shampoo correctly?

This largely depends on the type and color of your hair. We recommend that you follow the instructions on the packaging. Purple shampoo does not color your hair, but if left for a long time, you can get a lilac tint. To get rid of it, just wash your hair with a clarifying shampoo or a deep cleaning shampoo. Don’t forget to apply a mask or conditioner after your treatment to hydrate and nourish your curls!

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